Wedding Content Creation: The BTS
You have heard of the wedding photographer, the videographer, and the planner. These are all integral pieces to a wedding day, capturing the key moments that you will be able to cherish forever. But have you heard of the wedding content creator? This is not a photographer or videographer, but instead someone taking short clips here and there in tandem with them. We are going to dig into why content creation is a valuable asset to a wedding team, what kinds of videos they create, and what a typical day could look like.
You may be wondering what the value of hiring a content creator is, or what the difference is from a videographer. While videographers capture moments to cut into a long-form, cinematic wedding video, a content creator is here for the quick bits and trends that you may be missing out on otherwise. Content creators film small moments, behind the scenes of photographers and videographers getting the best shots, and clips for any trends the couple may want filmed. A cool aspect of content creators as well: they capture moments right on an iPhone!
If you are having trouble picturing what these videos would look like, think about TikToks or Instagram Reels that you may see of weddings. While a videographer captures exciting moments such as getting ready, walking down the aisle, the vows, and more, content creators go even deeper into those small interactions that happen throughout the day. It feels more casual, as if someone were a fly on the wall at your wedding and put together a montage of the little moments. They can also create trends that a couple pictures for the day, such as transitions into outfits or first look content.
On the day of, a content creator would come in for a set number of hours, just like a photographer, capturing the best moments that were just discussed. An interaction may look like a photographer setting up a great shot, while the content creator films behind-the-scenes content on the side.
In today’s day and age, wedding content creation can be vital to have at your wedding, as it gives you short-form content you may want to upload to your social media. Another huge benefit is the quick turnaround time. These videos can get edited fast, maybe even the day of. Wedding content creation could be the future, and you do not want to miss out.
To see some of our past behind the scenes videos check out our Instagram @bkb.and.co!